Our Senior executive team

Director’s Profile

S. Tadros dipM MCIM MBA
Co-founder and Partner

Mr. S. Tadros brings 30 years of international experience in top organizations, and more than 20 years in senior management positions across GCC & MENA region.

Mr. Tadros started his career with MNC (Kodak), then joined banking career with a leading investment bank in Egypt (MIDB), where in a variety of progressively senior operational roles during his ten year tenure, he was actively involved in many projects with regional teams from the World Bank, IMF, and US AID. He also served as a strategic coordinator for the US Investment Pro office.

Prior to his engagement in the consultancy (trouble shooting expertise & performance optimization), learning and development field, Mr. Tadros had over 20 years of senior management engagements in the GCC banking industry… Back in 1991, he started a successful career with Mashreq Bank of over 17 years, where he undertook a variety of line and policy assignments. In the late nineties, he took over the responsibility of heading the Retail Assets for Mashreqbank and Osool Finance with a diversified and complex portfolio that he took to be the leading number one position in market share and penetration. He then moved to Head the International Business Development, where he managed the Bank’s expansion in Egypt, Bahrain and Qatar… Mr. Tadros last assignment with Mashreq was in Qatar where he was heading the country consumer banking business. During this period, Mr. Tadros was also very closely involved in the various initiatives of moving to the earlier and latest Mashreqbank identity, and their change management processes.

In 2007, he moved back to UAE, as a senior vice president with Union National Bank, where he led the team responsible for redesigning the retail business development front, with its risk and credit initiation function within consumer, mortgage and SME lines, for both the conventional and Islamic arms of the group. His last assignment in banking was a Senior Vice President, Head of Strategic Corporate Affairs, at Ajman Bank, where he played a key role in the pre-launch & post launch phase of the bank, and was an integral part of the team that set up the business strategy and the corporate governance policies for the new bank. He was also secretary of the Strategy and Planning Committee of the Bank, as well as a member of ALCO and HR committees.

During his career, Mr. Tadros has worked proactively and coordinated closely with top world class consultants/vendors, applying 'best practices', involving state-of-the-art management practices in areas such as; corporate governance, process re-engineering, change management, strategic market management, Branding & corporate identity / brand architecture, Performance management, transforming to mange through Economic Capital, moving from Volume to Value paradigm, acquisition & database management, portfolio management & modeling, etc. These experts include; McKinsey, J P Morgan, First Manhattan (FMCG), Fair Isaac, Boston consulting group, Oliver Waymen, Ernst&Young, Action systems, Speer and Associates, Walker Group/CNI world bank, IMF, and USAID and many more.
Mr. Tadros holds a masters degree in strategic business development management from Lincoln Institute of Management – Lincoln University (UK), and a post graduate diploma from (and is a member of) the Royal Chartered Institute of Marketing (UK), and later became a Chartered Marketer. Mr. Tadros is a certified consumer banking professional and graduate of the Consumer Banking School of the Bank Administration Institute of USA. Of late, he became an active member of the Corporate Governance institute (Hawkama) of the DIFC – UAE, certified corporate governance and board leadership expert, certified by The Global Corporate Governance Forum and International Finance Corporation (IFC) of the World Bank Group. Mr. Tadros is also an External Subject Matter Expert with the Banker’s Academy (NY-USA).

Attended, participated, presented and directed various specialized international workshops in several international seminars / conferences, forums and 'round table' professional debates, in many top cities in the world, on advanced business-related areas, which have enriched his technical knowledge, management approach to the business and his change management capabilities and organizational performance insights and skills.

Executive Associate

Dr. N. Gobran started her journey in the Market Research arena where she handled numerous projects with multinational companies in the Healthcare industry as a result of her medical background. Equipped with studies in the field of psychology, she was able to flourish in the area of Qualitative research, and consumer behaviour studies – particularly in banking and financial products, which required a lot of high interpersonal and communication skills.

For over 20 years, she covered a whole gamut of projects encompassing various industries and services. In the field of banking, she handled major clients such as AMEX, Visa International, Deloitte & Touch and a big number of regional and international banks. Projects included all retail products and services, where she gained unlimited expertise in this field.

Her work experience included big accounts for advertising companies in the field of automotives, banking, cards industry, IT, tourism, B to B and FMCG; which all made her an asset to our team.

Her multilingual abilities, pleasant social assets have all helped her become one of the most successful in the field of development and learning with great experience in inductions and orientation of highly qualified new joiners and employees undergoing succession and career development moves.

Senior Associate

Dahlia started her journey as a dynamic professional 15 years ago, and acquired very rich cross-functional experience in marketing, relationship management and customer service in the multinational banking sector, airline, and hospitality industries.

Dahlia is a multi talented professional, with a degree in tourism and Hotel Management, in addition to other various qualifications in banking and financial products, such as; treasury structured products, FX , MBP, driving customer loyalty and Achieving fitness for growth", Islamic banking and Shariaa Principles, proactive relationship selling, and many more.

Over her career, Dahlia covered a whole gamut of projects encompassing various industries and services. In the field of banking, she handled major high net-worth clients regionally, with both local and international banks. Projects included all types of retail products and services, where she gained her depth of understanding of the industry.

Her work experience included reputable banks like; Standard Chartered Bank and Noor Islamic bank (wealth management), where amongst the rest of her responsibilities, she was responsible for training and inducting new joiners to the department, and refreshers to the existing team members, as well. In the other industries, Dahlia had experience working for top two institutions – each in their industry;  Grand Hayatt, and Emirates Airlines, as a tour ambassador and cabin crew, consecutively.

Her multilingual abilities and relationship management experience for VIP clients considered to be one of her many assets… All of which, have helped her become one of the most successful in the field of development and learning. She is highly organized, detail oriented and enthusiastic; able to prioritize effectively to accomplish development objectives and produce quality work under time pressure and limited time frames.

Our Pool of Talents

We also have within our larger team of expertise, partners and associates with strong “Business Enabler” skills and talents … diversified educational backgrounds; with Engineering; management; medical; quality management, etc… They all play key role in most of our assignments as project managers or, steering committee heads for large projects.

They all come with 20 + years of Experience in senior management roles in different industries helping us transfer the innovation between one industry to the other.

As consultants and executive development specialists, they have been key to our success in most of the functional work areas of; Retail Banking; Managing Businesses performance optimization, Product and marketing management, Sales leadership management; quality; template-based product and process creation and launch, customer experience and branch activities mapping, wealth management training, high end property relationship sales team creation and training and, centralized processing partnership model creation and go-to-market approaches; technology and operations interfacing in major regional roles.